If you are running an online business, and wants to serve customers all over the world, you may want to optimize your website to a specific group of people. If you add the option so switch to Mandarin or Spanish, and most of your competitors don’t offer this option, do you think you’ll gain more customers and readers?

What Translation Means for Search Engine Optimization

SEO is important to gain more web traffic. Translating your web pages can give you more of that. Below are reasons why professional seo specialist said translation can help you improve your SEO strategy:

  • Competition. When you offer web pages in different languages, it will be much easier for you to rank higher on search engines.
  • Duplicate Content. This doesn’t count across several languages.
  • Opinions. You can gain plenty of opinions and viewpoints from other cultures. This can increase the popularity of your brand and website.
  • Loyalty. Translation allows your target audience to stick to your website. Since your web pages are easier to read, you can gain a more loyal reader base. They will appreciate your efforts to translate your content for their convenience.

What should you use to translate your content, then? Well, one of the most popular tools you can utilize is Google Translate. But, before jumping on this translate bandwagon, there are some points you need to keep in mind. You need to align your translations to your SEO marketing initiatives.

Top 3 Translations and SEO Considerations

1.Be aware of using what is regarded as spam in other languages.

Do you have a post that is packed with synonyms of a single word? If yes, your pages may end up in trouble with Google and other search engines. Since these all of these synonyms mean the same exact word in a different language, they may be perceived as spam. Remember, there are English words that mean 2 different things.

2.The phrases and keywords you are targeting for several different languages may be different in English.

This specific word you are trying to use may rank well in English, but its translation might not rank good in the search engine of another language. Keep this in mind when creating variations of an English keyword. This is one of the tricky situations you must deal with when doing keyword research.

3.If all else fails, ask a translation company to do the work for you.

Phrases and keywords are significant when it comes to search engine optimization. Sometimes, translation services such as Google Translate will not work for you. If you are determined to translate for SEO purposes, hiring a translation company may be the best decision.

About the author

Devon Schmidt