You might have searched information about how to start a successful blog and you have probably created your own blogging website in the process.
But, far too often, people instantly assume that they can be experts in the field just by having one. In other words, people make a lot of mistakes when they blog.
So today, I am going to provide you with information regarding some of the most common blogging mistakes you need to avoid.
Posting Every Day
Now, in your quest to create a blog, you’ve probably heard of some “tips” that tell you to write often. In fact, I will go on so far to say that they’ve probably convinced you to write a blog post per day.
Well, that is actually detrimental to the blogger. That is because bloggers are still human and that they are going to burn out if they consistently have to churn out content on a daily basis.
Now, this is not to say that you shouldn’t write articles per day, but you have to create articles that are well-researched and full of useful information that your audience may actually use.
I encourage you to not write every day, but post content 2-3 times a week to avoid burnout.
Thinking Way Too Much About SEO
Do not get me wrong, your website can certainly make use of SEO to a great extent. But, thinking of creating articles solely for SEO purposes may lead to audience frustration.
Instead, you want to write content with the end user in mind and not for the search engines. Be yourself and exude your personality in your writing. Although you can use keywords that you’ve researched, it is important to not spam them in your content as it can be detrimental to your page ranking success.
Writing Content is All that Matters
The purpose of a blog is to publish content pieces that your audience can read. However, if you think that writing alone can bring with you some success on your blog, then you are gravely mistaken.
No matter how well-written your content is, if people do not know about it, it will all be for nothing. So, aside from thinking about writing content, also market your blog posts on certain platforms, including social media, email, or timed publishing (using a software like Buffer).
Thinking that Blogging Makes ‘Easy Money’
I’ve actually known a couple of people that have this mindset before, but boy are they mistaken. If you thought that you can just create a free website, make some blog posts, and earn money, then that is an oversimplified view of the entire process.
There is more to doing just those things to earn money. You should delve into advertising, affiliate marketing, and to some extent e-commerce as well.
Although there is a chance for you to earn money by blogging, there is no way that it can give you easy money.
Not Utilizing Email Lists
Sure, social media has become a huge thing in this day and age that some bloggers mistakenly believe that email is no longer a thing. But, they’re so mistaken.
You see, emailing is best if you want to re-engage with your existing audience because it allows you to connect with them on a more personal level.
So, build your email list and send your audience some updates from time to time.
Only Writing Short Posts
Writing only short posts (one that contains less than 500 words) is a huge no-no in this day and age. It is too short to provide anything substantial and it is too long for marketing.
This is not to say that you shouldn’t write short posts, but what I am trying to say is that you have to mix things up. So in a week, you can write 3 short posts and 1 long-form content.
Make sure that all of your posts- no matter the length- should consist of information that can actually be used by your audience. Failure to uphold good writing standards may put off some of your users.